Automotive Tapes Market Size & Major Factors That Can Increase the Worldwide Demand by 2026 The global automotive tapes market size projected to reach USD 6.40 billion. The increasing applications of the product will fuel it demand across diverse industries. According to a report published by Fortune Business Insights, titled “Automotive Tapes Market Size, Share and Global Trend by Type (Specialty, Double-sided, Masking, Others), By Function (Bonding, Masking, Noise, vibration, and harshness {NVH}, Others), By Application (Interior, Exterior, Wire Harnessing, Others) and Geography Forecast till 2026,” the market was worth USD 5.17 billion in 2018 and will exhibit a CAGR of 3.16% during the forecast period, 2019-2026. Automotive tapes are widely used across the automotive industry. The increasing emphasis on development of sustainable and durable tapes has derived huge investments from manufacturers across the world. This has caught the eye of companies from other industries, as well, and has encouraged them to deviate from their core strategies and invest in automotive tapes. The increasing emphasis on product R&D has yielded a few exceptional products in recent years and has attracted attention from consumers from consumers across the world. Variations in product offerings have allowed widespread applications, subsequently aiding the growth of the market. The healthy market competition has encouraged competitors to adopt newer strategies. Altogether, these factors will have a positive impact on the growth of the market in the coming years. Increasing Number of Company Mergers Will Aid Market Growth The report encompasses several factors that have contributed to the growth of the market in recent years. Among all factors, the increasing company mergers and collaborations have made a massive impact on the growth of the market. In August 2019, Bostik announced that it plans to acquire Prochimir. Through this acquisition, the company plans to expand its thermos-bonding solutions. Considering the massive global reach of both of these companies, the collaboration will have a huge impact, not just on their businesses, but also on the global market. The report includes a few of the major company collaborations of recent times and gauges their impact on the growth of the market. Asia Pacific to Emerge Dominant; Increasing Disposable Income in Major Countries to Aid Growth The report analyzes the ongoing automotive tapes market trends across North America, Latin America, Europe, Asia Pacific, and the Middle East and Africa. Among these regions, the market in Asia Pacific currently holds the largest market share. The increasing disposable income in emerging countries such as India and China will emerge in favor of market growth. Besides Asia Pacific, the market in North America will also witness considerable growth. As of 2018, the market in North America was worth USD 726.99 million and this value is projected to increase further in the coming years. Browse In-depth Summary of This Research Insight: https://www.fortunebusinessinsights.com/automotive-tapes-market-102417

The global precious metals market size was USD 261.94 billion in 2020. The industry is expected to expand from USD 275.40 billion in 2021 to USD 403.08 billion in 2028, exhibiting a CAGR of 5.6% from 2021 to 2028. The rise can be credited to increasing disposable incomes and changing lifestyle choices across various regions. Information Source - https://www.fortunebusinessinsights.com/precious-metals-market-105747 Segments: Gold Segment to Register Notable Growth Due to Escalating Disposable Income Based on type, the market for precious metals is segmented into silver, gold, and platinum group metals. The gold segment is expected to record commendable expansion over the forecast period. The rise can be attributed to the surging disposable income and escalating knowledge regarding investments among consumers. Based on region, the industry is subdivided into Europe, Asia Pacific, North America, South America, and the Middle East & Africa. Industrial Segment to Record Commendable Surge Impelled by Growing Silver Demand Based on application, the industry for precious metals is fragmented into jewelry, industrial, investments, and others. Of these, the industrial segment is anticipated to depict considerable growth over the estimated period. The expansion can be credited to the surging silver demand from photovoltaic manufacturers. The segmental growth is further being driven by the rising demand for solar panels. Report Coverage: The report provides an in-depth analysis of the major trends that are expected to drive business growth over the forthcoming years. It further gives a comprehensive coverage of the key factors anticipated to impel the industry landscape across various regions. Additional aspects of the report comprise the significant steps taken by leading companies for the consolidation of their market position. Drivers and Restraints: Market Value to Surge Driven by Changing Lifestyle Choices & Surging Disposable Income Precious metals market growth is primarily being impelled by the changing lifestyle choices and surging disposable income. This is further being supplemented by the escalating significance of jewelry in the wedding ceremonies of India, China, and other South Asian countries. Besides, gold is considered as a safe haven for investment. However, the industry growth is likely to be hindered by a range of factors such as government reserves, geopolitical uncertainties, inflation, currency fluctuations, and others. Regional Insights: Asia Pacific to Emerge as Major Region Due to Presence of Electronics & Electrical Industry in the Region Asia Pacific precious metals market share is anticipated to register substantial growth through the forecast period. The surge can be credited to the presence of the largest electronics & electrical industry in the region. Further, India and China are key consumers of gold, which is expected to favor industry expansion to a considerable extent. The North America region is set to record commendable expansion over the estimated period. The rise can be attributed to robust manufacturing capabilities in the U.S. and the presence of precious mineral mines in the region. Competitive Landscape: Market Players Enter Partnership Agreements to Strengthen Industry Presence Leading companies are striking partnership deals and collaborations to strengthen their market presence. Several industry participants are focusing on a range of strategies including mergers, acquisitions, and the launch of new products to secure a competitive edge. Some of the additional initiatives include surging participation in trade fairs and conferences.

The global ceramic coatings market size is anticipated to hit USD 3.32 billion by 2026, exhibiting a CAGR of 7.1% during the forecast period. Ceramic coatings, or high solids coatings, are essentially paints that are loaded with ceramic microspheres. Information Source- https://www.fortunebusinessinsights.com/ceramic-coatings-market-102325 Unlike conventional paints that contain more than 50% water, ceramic coatings comprise of dense solid microspheres, which makes them a highly attractive coating solution in many industries. For example, the oil & gas industry can potentially lose millions of dollars due to ineffective coating. Therefore, the industry extensively employs ceramic coating materials for pipes and other equipment. This is because, when dried, a ceramic coating can form a hardened and impenetrable layer on the metal substrate on which it is applied, thereby preventing corrosion. Furthermore, their low friction coefficient makes these coatings energy-efficient, resulting in their high usage in manufacturing processes. According to the ceramic coatings market report, the value of the market was USD 1.96 billion in 2018. Other highlights of the report include: In-depth understanding of market drivers and trends; Panoramic overview of the general industry outlook; Piece-meal study of the different market segments; Detailed assessment of the market restraints; and Exhaustive analysis of the regional developments and competitive dynamics of the market. Market Restraint High Cost of Ceramic Coatings to Negatively Impact the Market While its wide applicability in various industries is one of the top ceramic coatings market trends, these coatings come with a hefty price tag, which may slow down their demand. For instance, ceramic coating on a budget car can cost between Rs. 25,000 and Rs. 50,000 in India, which may not be affordable for every buyer. Moreover, the cost can go higher if the quality of the coating is superior. In addition to this, ceramic coatings have a few more drawbacks, which may hamper their uptake, especially in the automotive industry. For example, since these coatings are fundamentally a form of paint, even though they blend with the underlying metal, they cannot protect cars’ surfaces from usual scratch agents such as rocks and dust. Similarly, water-based pollutants can create smudges and spots on the surface of a vehicle even after they have evaporated. Unfortunately, ceramic coatings cannot safeguard surfaces from such pollutants. Regional Analysis Escalating Demand for Automobiles to Drive the Market in Asia-Pacific Asia-Pacific boasted a market size of USD 813.1 million in 2018 and is expected to lead the ceramic coatings market share in the forthcoming years mainly on account of exponential growth of the automotive industry in the region. The region is also home to China, the world’s largest market for automobiles, which bodes well for this market. In Europe and North America, the market will be mainly driven by the rapid advancements in their respective aerospace industries. This, coupled with a steady demand for vehicles and a robust transportation infrastructure, will further propel the market in North America and Europe. Competitive Landscape Acquisitions and Innovations to Characterize Market Competition The ceramic coatings market analysis indicates a period of exciting competition in this market as key players look to cement their market position. Their most preferred strategies include mergers and acquisitions and ramped up investment in R&D to launch innovative products. Industry Developments: December 2019: Bodycote, the UK-based coatings specialist, announced that it had entered into a definitive agreement to take over the US-based surface coating technologist Ellison Surface Technologies. Ellison is a reputed provider of thermal sprays and coatings to the US aerospace industry and its acquisition would enable Bodycote to unify its expertise with Ellison’s innovations, providing a gateway into the North American market. August 2019: US-based Saint-Gobain Ceramic Materials introduced its newest innovation in Boron Nitride products, the CeraGlide™. The new product line is engineered to address issues related to protection, lubrication, and mold release, especially under conditions of high temperature. The offering will be available in liquid form for brushing applications, but it can be diluted with water for spraying purposes as well.

The global cotton yarn market size was valued at USD 94.40 billion in 2022. The market is estimated to expand from USD 82.81 billion in 2023 to USD 100.68 billion by 2028, exhibiting a CAGR of 4.0% over the estimated period. The rise is credited to the unique characteristics of yarn that influence the quality of finished textile goods. This information is provided by Fortune Business Insights™ in its research report, titled “Cotton Yarn Market, 2023-2028”. Information Source - https://www.fortunebusinessinsights.com/cotton-yarn-market-107241 Segments: Carded Yarn Segment to Record Appreciable Growth Due to Surging Product Adoption in Textile Manufacturing On the basis of type, the market is segmented into combed yarn, carded yarn, and others. Of these, the carded yarn segment is estimated to depict considerable expansion over the forecast period. The rise is due to the increasing usage of the product for manufacturing woolen threads. Apparel Segment to Depict Substantial Expansion Owing to Growing Yarn Demand Based on application, the market is fragmented into textiles, apparel, and others. The apparel segment is set to register commendable growth over the estimated period. The surge can be attributed to the escalating disposable income, growing penetration of e-commerce, and others. Based on geography, the market for cotton yarn has been analyzed across North America, Europe, Asia Pacific, Latin America, and the Middle East & Africa. Report Coverage: The report gives an in-depth analysis of the significant trends that are expected to drive the global industry outlook over the forthcoming years. It further delves into the key factors boosting market expansion throughout the projected period. These insights have been provided after extensive research and data collation from credible sources. Drivers and Restraints: Market Value to Rise Owing to Increasing Support from Government Bodies One of the key factors propelling the cotton yarn market growth is the increase in government initiatives for supporting the growth of their domestic textile sectors. These initiatives are focused on skill development, the creation of infrastructure, and sectoral development in the textile sector. However, the industry expansion could be hampered due to the high price of the product compared to synthetic yarn. Regional Insights: Asia Pacific to Gain Traction Driven by Surging Product Demand from the Increasing Population The Asia Pacific cotton yarn market share is expected to record substantial expansion over the projected period. The rise can be credited to the escalating product demand from the growing population and an increase in consumer expenditure in the region. The Europe market is estimated to grow at a lucrative pace over the analysis period. The surge is being driven by the growing demand for raw materials and technical textiles over the forthcoming years. Competitive Landscape: Pivotal Players Enter into Partnership Agreements to Expand Product Reach Major cotton yarn companies are focused on the adoption of a series of strategic steps such as mergers, acquisitions, and the formation of alliances to strengthen their position in the market. Some industry players are also undertaking research activities for the development of new products.

The global precious metals market size was USD 261.94 billion in 2020. The industry is expected to expand from USD 275.40 billion in 2021 to USD 403.08 billion in 2028, exhibiting a CAGR of 5.6% from 2021 to 2028. The rise can be credited to increasing disposable incomes and changing lifestyle choices across various regions. Information Source - https://www.fortunebusinessinsights.com/precious-metals-market-105747 Segments: Gold Segment to Register Notable Growth Due to Escalating Disposable Income Based on type, the market for precious metals is segmented into silver, gold, and platinum group metals. The gold segment is expected to record commendable expansion over the forecast period. The rise can be attributed to the surging disposable income and escalating knowledge regarding investments among consumers. Based on region, the industry is subdivided into Europe, Asia Pacific, North America, South America, and the Middle East & Africa. Industrial Segment to Record Commendable Surge Impelled by Growing Silver Demand Based on application, the industry for precious metals is fragmented into jewelry, industrial, investments, and others. Of these, the industrial segment is anticipated to depict considerable growth over the estimated period. The expansion can be credited to the surging silver demand from photovoltaic manufacturers. The segmental growth is further being driven by the rising demand for solar panels. Report Coverage: The report provides an in-depth analysis of the major trends that are expected to drive business growth over the forthcoming years. It further gives a comprehensive coverage of the key factors anticipated to impel the industry landscape across various regions. Additional aspects of the report comprise the significant steps taken by leading companies for the consolidation of their market position. Drivers and Restraints: Market Value to Surge Driven by Changing Lifestyle Choices & Surging Disposable Income Precious metals market growth is primarily being impelled by the changing lifestyle choices and surging disposable income. This is further being supplemented by the escalating significance of jewelry in the wedding ceremonies of India, China, and other South Asian countries. Besides, gold is considered as a safe haven for investment. However, the industry growth is likely to be hindered by a range of factors such as government reserves, geopolitical uncertainties, inflation, currency fluctuations, and others. Regional Insights: Asia Pacific to Emerge as Major Region Due to Presence of Electronics & Electrical Industry in the Region Asia Pacific precious metals market share is anticipated to register substantial growth through the forecast period. The surge can be credited to the presence of the largest electronics & electrical industry in the region. Further, India and China are key consumers of gold, which is expected to favor industry expansion to a considerable extent. The North America region is set to record commendable expansion over the estimated period. The rise can be attributed to robust manufacturing capabilities in the U.S. and the presence of precious mineral mines in the region. Competitive Landscape: Market Players Enter Partnership Agreements to Strengthen Industry Presence Leading companies are striking partnership deals and collaborations to strengthen their market presence. Several industry participants are focusing on a range of strategies including mergers, acquisitions, and the launch of new products to secure a competitive edge. Some of the additional initiatives include surging participation in trade fairs and conferences.

The global water soluble polymer market size was USD 33.02 billion in 2020. The market is projected to grow from USD 34.82 billion in 2021 to USD 50.76 billion in 2028 at a CAGR of 5.5% during the 2021-2028 period. Fortune Business Insights™ provides this information in its report, titled, “Water Soluble Polymer Market, 2021-2028.” According to our analysts, the rising employment in textile, municipal, and industrial wastewater treatment, paint, paper, construction, pharmaceutical, household detergents, and personal care is projected to navigate the growth of the water-soluble polymer market during the forecast period. Information Source - https://www.fortunebusinessinsights.com/water-soluble-polymers-market-106175 Report Coverage The report presents a methodical study of the different market segments and a systematic breakdown of the general market dynamics. A considerate assessment of the present-day market trends combined with the forthcoming opportunities is presented in the report. Furthermore, it delivers an in-depth exploration of the regional angles and how they assist in shaping market growth. The COVID-19 influences have been discussed in the report to support financiers and professional business owners with an improved understanding of the potential threats existing in the market. The report further recognizes the key players and reveals their important tactics to remain in the leading position. Segmentation On the basis of raw materials, the market is segregated into synthetic, natural, and semisynthetic. In terms of region, the global market is categorized into North America, Europe, Asia Pacific, South America, and the Middle East & Africa. Based on application, the market is classified into food processing, water treatment, papermaking, detergent, petroleum, and others. Water treatment was responsible for most of the share in 2020 due to the increasing demand for sewage treatment. Rising waste generation from several manufacturing corporations intensifies the demand for water management procedures, consequently fuelling market growth. Drivers and Restraints Innovative Synthesis Technique Permits the Expansion of Thermally Steady Polymer The conservative soluble polymer's heat resistance is insufficient for current executions that demand robust thermal steadiness during processing under harsh conditions. For example, in October 2020, a group of scientists based in the U.S. and Japan publicized their research on water-soluble polymers manufactured from fresh amino acids that can repel high heat and temperatures. Polymers with exceptionally high heat steadiness, such as polyimides, on the other hand, contain lesser water solubility. The examination study's emphasis was to exhibit how to design a molecular building block that encourages high water-solubility in polyimides that too without terminating the polymer support, which is a pioneering method for polymer engineering. Polyimides with extraordinarily great water solubility are manufactured, and treated polymers have exceptional thermomechanical and optical characteristics, as per the conclusions of the experimentations. The synthesized polymers are resources with widespread operations in biomedical materials, electronics, special adhesives, specific coatings, and paints. These factors are likely to promote the water-soluble polymer market growth during the forecast period. Regional Insights Asia Pacific region held the maximum water-soluble polymer market share and is anticipated to be navigated by increasing demand from the sewage water management industry. The municipal and industrialized wastewater treatment segment is projected to inflate, owing to increasing environmental apprehensions and funds from private and administrative investors to avoid environmental destruction.

The global cotton yarn market size was valued at USD 94.40 billion in 2022. The market is estimated to expand from USD 82.81 billion in 2023 to USD 100.68 billion by 2028, exhibiting a CAGR of 4.0% over the estimated period. The rise is credited to the unique characteristics of yarn that influence the quality of finished textile goods. This information is provided by Fortune Business Insights™ in its research report, titled “Cotton Yarn Market, 2023-2028”. Information Source - https://www.fortunebusinessinsights.com/cotton-yarn-market-107241 Segments: Carded Yarn Segment to Record Appreciable Growth Due to Surging Product Adoption in Textile Manufacturing On the basis of type, the market is segmented into combed yarn, carded yarn, and others. Of these, the carded yarn segment is estimated to depict considerable expansion over the forecast period. The rise is due to the increasing usage of the product for manufacturing woolen threads. Apparel Segment to Depict Substantial Expansion Owing to Growing Yarn Demand Based on application, the market is fragmented into textiles, apparel, and others. The apparel segment is set to register commendable growth over the estimated period. The surge can be attributed to the escalating disposable income, growing penetration of e-commerce, and others. Based on geography, the market for cotton yarn has been analyzed across North America, Europe, Asia Pacific, Latin America, and the Middle East & Africa. Report Coverage: The report gives an in-depth analysis of the significant trends that are expected to drive the global industry outlook over the forthcoming years. It further delves into the key factors boosting market expansion throughout the projected period. These insights have been provided after extensive research and data collation from credible sources. Drivers and Restraints: Market Value to Rise Owing to Increasing Support from Government Bodies One of the key factors propelling the cotton yarn market growth is the increase in government initiatives for supporting the growth of their domestic textile sectors. These initiatives are focused on skill development, the creation of infrastructure, and sectoral development in the textile sector. However, the industry expansion could be hampered due to the high price of the product compared to synthetic yarn. Regional Insights: Asia Pacific to Gain Traction Driven by Surging Product Demand from the Increasing Population The Asia Pacific cotton yarn market share is expected to record substantial expansion over the projected period. The rise can be credited to the escalating product demand from the growing population and an increase in consumer expenditure in the region. The Europe market is estimated to grow at a lucrative pace over the analysis period. The surge is being driven by the growing demand for raw materials and technical textiles over the forthcoming years.

The global precious metals market size was USD 261.94 billion in 2020. The industry is expected to expand from USD 275.40 billion in 2021 to USD 403.08 billion in 2028, exhibiting a CAGR of 5.6% from 2021 to 2028. The rise can be credited to increasing disposable incomes and changing lifestyle choices across various regions. Information Source - https://www.fortunebusinessinsights.com/precious-metals-market-105747 Segments: Gold Segment to Register Notable Growth Due to Escalating Disposable Income Based on type, the market for precious metals is segmented into silver, gold, and platinum group metals. The gold segment is expected to record commendable expansion over the forecast period. The rise can be attributed to the surging disposable income and escalating knowledge regarding investments among consumers. Based on region, the industry is subdivided into Europe, Asia Pacific, North America, South America, and the Middle East & Africa. Industrial Segment to Record Commendable Surge Impelled by Growing Silver Demand Based on application, the industry for precious metals is fragmented into jewelry, industrial, investments, and others. Of these, the industrial segment is anticipated to depict considerable growth over the estimated period. The expansion can be credited to the surging silver demand from photovoltaic manufacturers. The segmental growth is further being driven by the rising demand for solar panels. Report Coverage: The report provides an in-depth analysis of the major trends that are expected to drive business growth over the forthcoming years. It further gives a comprehensive coverage of the key factors anticipated to impel the industry landscape across various regions. Additional aspects of the report comprise the significant steps taken by leading companies for the consolidation of their market position. Drivers and Restraints: Market Value to Surge Driven by Changing Lifestyle Choices & Surging Disposable Income Precious metals market growth is primarily being impelled by the changing lifestyle choices and surging disposable income. This is further being supplemented by the escalating significance of jewelry in the wedding ceremonies of India, China, and other South Asian countries. Besides, gold is considered as a safe haven for investment. However, the industry growth is likely to be hindered by a range of factors such as government reserves, geopolitical uncertainties, inflation, currency fluctuations, and others. Regional Insights: Asia Pacific to Emerge as Major Region Due to Presence of Electronics & Electrical Industry in the Region Asia Pacific precious metals market share is anticipated to register substantial growth through the forecast period. The surge can be credited to the presence of the largest electronics & electrical industry in the region. Further, India and China are key consumers of gold, which is expected to favor industry expansion to a considerable extent. The North America region is set to record commendable expansion over the estimated period. The rise can be attributed to robust manufacturing capabilities in the U.S. and the presence of precious mineral mines in the region. Competitive Landscape: Market Players Enter Partnership Agreements to Strengthen Industry Presence Leading companies are striking partnership deals and collaborations to strengthen their market presence. Several industry participants are focusing on a range of strategies including mergers, acquisitions, and the launch of new products to secure a competitive edge. Some of the additional initiatives include surging participation in trade fairs and conferences.

Probiotics Market Size, Segmentation, Industry Dynamics, Revenue and Global Forecast by 2027 The global probiotics market size is expected to reach USD 94.48 billion by 2027 while exhibiting a CAGR of 7.9% between 2020 and 2027. This information is published by Fortune Business Insights in its report, titled "Probiotics Market, 2020-2027". The report further mentions that the market stood at USD 48.88 billion in 2019. The growing consumption of nutritional food among the health conscious section of the market is gaining popularity in recent years. For instance, the Nutrition Society of Malaysia has also introduced the Probiotics Education Program to educate consumers on the health benefits of these products. What Does the Report Contain? The report offers an insight into the profitability, entire structure, and scale. It also studies the drivers and restraints and considers all the potential threats to the market. The critical analysis of marketplace sections, prediction analysis, and expert insights are strategically included in the report. A wide spectrum of data, including regional analysis, market segmentation, industry developments, and key players, are included in the research conducted by market experts. Driving Factor Rising Awareness of Product through Social Mediums to Surge Demand The numerous health benefits of the product are augmenting the probiotics market growth. The increasing awareness and advertisement by prominent personalities are creating a demand in the market. Various athletes and yoga instructors are emphasizing the health benefits of nutraceuticals through social media as paid partnerships. Also, a considerable chunk of health-conscious vegan consumers prefers to get their nutrients from nutraceutical sources. The industry is also experiencing heavy investment in research and development for innovation. For example, in February 2020, Amorepacific Group inaugurated its novel green tea probiotics Research Centre for studying lactobacillus found in Jeju organic green tea. Regional Insights Rising Awareness of Health Benefits to Aid Growth in Asia Pacific Asia-pacific is expected to hold the largest probiotics market share due to high consumption in China and Japan. The rising awareness of the health benefits of the product is garnering significant demand from the region. For instance, Yakult Honsha declared the company sales of 9,540 bottles of Yakult every day in Japan. North America is anticipated to showcase considerable growth in the forthcoming years. This is due to the well-established food industry in the region. Moreover, a rising preference for a healthy diet owing to the prevalence of lifestyle diseases in the region is anticipated to incur product demand. Competitive Landscape Collaboration by Prominent Companies to Brighten Their Market Prospects The competitive landscape of the market for probiotics enlightens us with details on prominent players of this industry. Technological advancement by key players is being researched to gain traction in the market. Several market giants are also collaborating on production facilities to expand their business horizons. Some companies are also using awareness campaigns to strategically introduce their products in regions with minimal awareness to expand their horizons. Several more strategic collaborations, acquisitions, partnerships, product launches, technological advancement, and others are spread across the market horizon of this product. Browse In-depth Summary of This Research Insight: https://www.fortunebusinessinsights.com/industry-reports/probiotics-market-100083

Kefir Market Report, Size, Share, Revenue, Segmentation, Development Insights and Forecast by 2027 The global kefir market size is projected to reach USD 1.84 billion by 2027, exhibiting a CAGR of 5.4% during the forecast period. Excellent benefits of fermented dairy products on heart health will prove to be a major game-changer for this market in the coming years, observes Fortune Business Insights™ in its report, titled “Kefir Market Size, Share & Industry Analysis, By Product Type (Dairy-based & Non-dairy), By Nature (Organic & Conventional), Category (Flavored & Non-flavored), Distribution Channel (Supermarkets/Hypermarkets, Convenience Stores, Specialty Stores, & Online Retail), and Regional Forecast, 2020-2027”. Findings from a 2018 study conducted by researchers from the University of Eastern Finland revealed that men who consume large amount of fermented dairy items such as kefir and yoghurt have a significantly lower risk of developing coronary heart disease. Another study, conducted in Brazil and published in the Journal of Nutritional Biochemistry in 2019, showed that kefir-infused fermented milk improved blood pressure and prevented cardiac hypertrophy. With increasing prevalence of cardiovascular disorders, which are the number one cause of death worldwide according to the WHO, the demand for probiotics-laden ingredients such as kefir is likely to spike, as people become more aware of their potential health benefits. The report states that the global market value stood at USD 1.23 billion in 2019 and provides the following: Thorough study of all the factors driving and restraining the market; Detailed analysis of the various market segments; Comprehensive examination of the regional prospects for the market; and In-depth research of the competitive landscape of the market. Market Opportunity Increasing Focus on Gut Health to Fight the Coronavirus to Create Opportunities The COVID-19 pandemic has renewed the debate on maintaining gut health, with several health experts emphasizing and highlighting the critical link between the immune system and the gut. For example, epidemiologists at the King’s College London established through research that gut bacteria release many important chemicals, including Vitamin A, which help regulate and strengthen the immune system. With a vaccine for the coronavirus seeming unlikely in the immediate future, bolstering the gut micro-biome, and the immune system by extension, has become crucial. This is possible, according to the researchers, by consuming healthy amounts of natural probiotics found in drinks such as kefir and fermented foods such as Korean kimchi. The current health crisis, therefore, may generate conditions favorable to the kefir market growth. However, disruptions in supply chains and downturn in economic activities will dampen the growth prospects of the market in 2020. Regional Insights High Nutritional Awareness to Power Market Growth in Europe Europe, where the market size stood at USD 654.78 million in 2019, is expected to dominate the kefir market share during the forecast period. The central growth driver for this region is the widespread awareness about the nutritional requirements to maintain gut health. Emerging trend of healthy snacking is also expected to boost the demand for fermented milk in the region. Increasing investment in research to investigate the benefits of probiotic food & drinks by companies in North America will fuel the regional market growth. In Asia Pacific, the market will be mainly driven by the growing interest of consumers in novel, flavored probiotic products, especially dairy-based kefir, which held a share of 71.91% in 2019 in the region. Competitive Landscape Companies to Align Strategies to Serve Evolving Consumer Tastes With consumer preferences and tastes undergoing continuous change, key players in this market are constantly evolving their strategies to meet the consumer demand. As a result, companies are developing and introducing novel offerings to broaden their sales horizons and build a strong brand value for their products. Browse In-depth Summary of This Research Insight: https://www.fortunebusinessinsights.com/kefir-market-102463